About Us | Bay Cycle Sales

About Us

Bay Cycle Powersports is a family owned powersports dealership that has been serving Eastern and Mid-Michigan for over fifty years.

A family venture that began in 1966 by patriarch Ed Curler, and his brother, which lead to being signed as the first Honda Powersport dealership in Mid-Michigan. Their first garage was a converted fruit stand in northern Bay County, it was humble and it was exciting. By the 1980's, the store had added Arctic Cat to the showroom and was under the ownership of Lorna Curler and daughters; Sharon, Vonnie, and Lynn.


Our modern facility offers a large variety of on- and off-road vehicles to choose from. Brands carried are Honda Powersports and Power Equipment, Arctic Cat, Hammerhead Off-Road, Kayo, and Sur-ron. Offering many different 2- and 4- wheel vehicles such as ATVs, SXSs, go-karts, dirt bikes, motorcycles, mopeds, electric off-road motorcycles, and trailers.


We are proud to offer over 50 years of technical knowledge with our Honda and Arctic Cat certified technicians. Bay Cycle Powersports has worked on it all, whether it's maintenance, performance, or warranty service. Our service department is dedicated to building and maintaining trust in the work we do.


We offer a wide selection of Honda Powersport and Arctic Cat OEM parts and accessories, as well as top quality aftermarket parts. If we don't have a part or accessory in stock, we can get it ordered and delivered to you. We've got the parts and accessories you need to keep all of your powersport vehicle running smoothly! Our associates can get the parts and accessories you need to keep all of your powersport vehicle running smoothly.


Our in-store apparel department is one of the biggest in Michigan, from the smallest accessory items to full outer gear. We can cover young riders to full grown adults. Bay Cycle Powersports has apparel and gear for everyone, and for all seasons. Our wide selection of helmets come from name brands such as Castle, Bell, Fly Racing, and 509, Inc. You need it, we have it: face shields to protect your eyes; jackets to keep you dry and warm; top quality footwear; leather wear; snow suits; as well as an entire section devoted to our young riders.

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Jason Doud
Purchasing my brand new quad was smooth and easy got a good price on it. Great environment inside the building friendly people and good service. Only thing that could have been a little better was a free hat/shirt or something along those line to represent the company after purchasing a machine from them. (Employee: Chad Mazzara)
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Karen Bunker
This was the best sales experiences Ive had. Everyone on staff was super friendly and helpful. It felt more like hanging out with friends. There was zero pressure and I would for sure recommend Bay Cycle to anyone in the market for their brands.
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Luke Goad
Wow. Finally found a real dealer. 1st class from Sales to service.
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Jim Meyers
Chad was very helpful, and an all around nice guy! (Employee: Chad Mazzara)
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austin gross
Great people to deal with very happy with my purchases. I would highly recommend Bay Cycle Powersports. (Employee: Chad Mazzara)
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Robert Shelson
Thank for the friendly service. Appreciate the help.
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Bob Prime
Wouldnt go anywhere else!!!!! (Employee: Chad Mazzara)
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Jerry Fenningsdorf
The crew at bay cycle are wonderful people , I came in to look and ended up leaving with a hammer head cart , knowing it made polaris it will be around for a while , the big kids just love it as do I , I'm already making plans to get one more thanks crew (Employee: Chad Mazzara)
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Brent Somerville
Bought the family a Grom last year from Bay cycle from that day everyone in the building is nice and helpful with anything even help you load up if needed.had tires switched out they ordered what I wanted and put them on in no time.
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Mike Gaeth
Stopped in to check on a broken part we had on our sled. Kraig took ample time to make sure we knew exactly how to repair it and printed off a set of instructions for is. That guy ALWAYS takes the time to explain stuff to me. (Employee: Parts Department)
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