About Us | Bay Cycle Sales

About Us

Bay Cycle Powersports is a family owned powersports dealership that has been serving Eastern and Mid-Michigan for over fifty years.

A family venture that began in 1966 by patriarch Ed Curler, and his brother, which lead to being signed as the first Honda Powersport dealership in Mid-Michigan. Their first garage was a converted fruit stand in northern Bay County, it was humble and it was exciting. By the 1980's, the store had added Arctic Cat to the showroom and was under the ownership of Lorna Curler and daughters; Sharon, Vonnie, and Lynn.

SALES

Our modern facility offers a large variety of on- and off-road vehicles to choose from. Brands carried are Honda Powersports and Power Equipment, Arctic Cat, Hammerhead Off-Road, Kayo, and Sur-ron. Offering many different 2- and 4- wheel vehicles such as ATVs, SXSs, go-karts, dirt bikes, motorcycles, mopeds, electric off-road motorcycles, and trailers.

SERVICE

We are proud to offer over 50 years of technical knowledge with our Honda and Arctic Cat certified technicians. Bay Cycle Powersports has worked on it all, whether it's maintenance, performance, or warranty service. Our service department is dedicated to building and maintaining trust in the work we do.

PARTS AND ACCESSORIES

We offer a wide selection of Honda Powersport and Arctic Cat OEM parts and accessories, as well as top quality aftermarket parts. If we don't have a part or accessory in stock, we can get it ordered and delivered to you. We've got the parts and accessories you need to keep all of your powersport vehicle running smoothly! Our associates can get the parts and accessories you need to keep all of your powersport vehicle running smoothly.

APPAREL

Our in-store apparel department is one of the biggest in Michigan, from the smallest accessory items to full outer gear. We can cover young riders to full grown adults. Bay Cycle Powersports has apparel and gear for everyone, and for all seasons. Our wide selection of helmets come from name brands such as Castle, Bell, Fly Racing, and 509, Inc. You need it, we have it: face shields to protect your eyes; jackets to keep you dry and warm; top quality footwear; leather wear; snow suits; as well as an entire section devoted to our young riders.

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Mark Geno
4/3/2024
Excellent service went over and above expectations to find the bike my son wanted
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Karen Bunker
3/9/2024
While it isnt the closest bike dealer, Bay Cycle is the only Surron dealer in the state. Sometimes not having choices can be a bad thing, but in this case we were pleasantly surprised. Our purchase went smoothly and every single person we dealt with was friendly, efficient, and exceedingly helpful. They are the kind of people that feel like instant friends and I wouldnt hesitate to send people there to find their next new ride.
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Rob Young
3/4/2024
Everyone at Bay cycle is awesome to chat with. Super glad I went there for my bike purchases.
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Jason Doud
2/8/2024
Purchasing my brand new quad was smooth and easy got a good price on it. Great environment inside the building friendly people and good service. Only thing that could have been a little better was a free hat/shirt or something along those line to represent the company after purchasing a machine from them. (Employee: Chad Mazzara)
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Karen Bunker
2/4/2024
This was the best sales experiences Ive had. Everyone on staff was super friendly and helpful. It felt more like hanging out with friends. There was zero pressure and I would for sure recommend Bay Cycle to anyone in the market for their brands.
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Luke Goad
2/1/2024
Wow. Finally found a real dealer. 1st class from Sales to service.
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Jim Meyers
9/8/2023
Chad was very helpful, and an all around nice guy! (Employee: Chad Mazzara)
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austin gross
7/26/2023
Great people to deal with very happy with my purchases. I would highly recommend Bay Cycle Powersports. (Employee: Chad Mazzara)
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Robert Shelson
6/9/2023
Thank for the friendly service. Appreciate the help.
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Bob Prime
5/25/2023
Wouldnt go anywhere else!!!!! (Employee: Chad Mazzara)
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